Born Free and Vogue team up to end mother-to-child HIV transmission at birth

22 top designers have come together with ShopBop.com and Vogue to create the Born Free Collection.  The mission of Born Free is to end mother-to-child HIV transmission at birth, and 100% of the profits from the sales of this women’s and children’s collection will go toward Born Free’s mission, with the M∙A∙C AIDS Fund matching all donations and the total purchase price of all products sold, up to $500,000.  Wow!  That is some serious matching of funds. 

The collection includes exclusive, limited-edition pieces from top designers Céline, Prada, Isabel Marant, Chloé, Diane von Furstenberg, and J.Crew.  Other designers include Victoria Beckham, Carolina Herrera, Tory Burch, Alexander McQueen, Alberta Ferretti, Gisele Bundchen, DKNY, Marchesa, Ivanka Trump, Stella McCartney, Rachel Roy, lemlem, Marni, Urban Zen, Vera Wang and Versace.  This is an amazing list of designers, and the collection is truly beautiful. 

Models wearing Prada Skirts

The models (left), Lauren and Savannah, are wearing Prada print skirts from the collection.  They appeared on the Today Show on NBC  on April 23rd to help model the outfits and announce the start of sales for the Born Free Collection.

There are so many coordinating looks for moms and daughters in the collection, and really unique prints that are great for today, yet really timeless.  Below is an adorable example from the collection, all by designer Caroline Herrera:

Women's Shirtdress

Baby Onesie

Child's Shirtdress

With the above look, Mom, child and baby can dress alike in top designer wear, and 100% of the sale goes to a help fight mother-to-child HIV transmission at birth.  It really is a win-win for the buyer - you get great designer clothing at a fantastic price, and you help in the fight against HIV transmission from mothers to babies.

Mom and Child in Caroline Herrera

lemlem Patio Dress

Don't miss out on an opportunity to own a top designer piece, with proceeds going to a great cause.  Remember, 100% of the proceeds go to fight the transmission of mother-to-child HIV.  Take a look at a few other looks from the collection:

Marchesa Child's Party Dress

Marni Scarf

Take a look at this gorgeous and unique collection, and feel free to comment.  Follow me if you love fashion.

picture credit: today.com & shopbop.com